Dr. Shadrach Teryila Ukuma, representing the Bureau for Arts, Culture, and Tourism in Benu State, formally announced a strategic partnership with FAVunite TV, with the goal of igniting a cultural renaissance in the state and establishing it as a world-class cultural destination.
The Narrative of the Announcement
The announcement casts Benu State as a place with potential that extends far beyond its nickname, "the food basket of the nation," highlighting an "even richer experience" in its "untapped resource of arts culture and tourism" [00:18].
A Hard Economic Asset
Dr. Ukuma stressed that the arts and culture sector is not a luxury, but a "hard economic asset" that is a vital source of job creation, revenue generation, and global attraction [00:32]. The state's traditions hold stories the world is waiting to hear and experiences it is "ready to pay for" [00:57]. He specifically highlighted one of Benu State’s significant cultural elements, the Ikyôhôr theater, which has been recognized as a UNESCO intangible cultural heritage element [02:08].
FAVunite's Role in the Partnership
FAVunite TV's core mission in the partnership is to fully leverage Benu's unique cultural assets and bridge existing gaps. The platform is "uniquely positioned" to:
Cultural Preservation: Offer authentic cultural documentation to help preserve Benu's heritage [01:38].
Talent Incubation: Provide talent incubation to turn local artists into entrepreneurs [01:50].
Global Amplification: Command the global stage, dedicated to amplifying Black stories, thereby driving growth in tourism and investment [02:20].
Vision and Outcome: The New Identity
The ultimate goal is to cement Benu's global image as a "world-class cultural destination" [02:54]. The partnership seeks to unlock new opportunities for Benu's youth and permanently change the state’s identity from just a food basket to "Nigeria's definitive culture and creative hub" [03:16].
This vision is encapsulated in the spirit of #VibrantBenue, which is about creating "a vibrancy in the expressions of our art"—including craft, dances, costuming, language, drama, and food—that will leave a lasting impression on the world [03:35].
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